Real Estate News

It’s not a culture problem. It’s a leadership problem

Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room.

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Source: Inman

Leadership misalignment is the hidden real estate career killer

Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts.

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Source: Inman

Gary Keller on Compass-Anywhere: ‘I wouldn’t have done it’

Gary Keller delivered his annual State of the Housing Market keynote on Monday, musing on sales trends and market competitiveness — while offering a few quips about Compass and CoStar.

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Source: Inman

How to capture massive share in today’s tough real estate market

Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes.

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Source: Inman

How to raise your price point with luxury staging

Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively.

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Source: Inman